Zatu Games has moved from its board-game.co.uk domain to Zatu.com. We look at the international strategy behind the move and the technical glitches causing customer frustration.
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Marketing Articles
Check out all our coverage of Marketing. This collection covers topics in Sites, Tabletop & RPGs, and PC.
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Magic: The Gathering marketings taps hoax conspiracy meme
Is the world flat? Are there nanobots in medicine? Could vapour trails be alien smoke signals and what if birds aren’t real?
Star Citizen: UK regulator warns against game makers about taking pledges for future content
The Advertising Standards Authority has warned Cloud Imperium Games, the maker of Star Citizen, for taking pledges on concept ships that weren’t immediately available in the game.
Hey Siri, shut up alright? ElectricalDirect lets customers smash their frustration out of annoying electronics
People frustrated at disobedient electronics can pay £50 to be equipped with a weapon of their choice and permission to smash the living hell out of piles of electronics.
N-ko Mei Kurono: Netflix adopt a sheep-human lifeform
Netflix, no doubt, has some clever plans and a need for an ambassador. I look forward to finding out what they are.
White Wizard Games changes name to Wise Wizard Games
Wise Wizard Games has been doing well. Kickstarter has brought in $4.5m of volume, and their Star Realms app has been download over a million times.
HyperX brings “We’re All Gamers” to the UK, Germany, France and the Nordics
They’re doing this with brand ambassadors; celebs who endorse the company’s tech.
The King Arthur Pendragon RPG moves forward thanks to Chaosium helping Nocturnal Media
The tabletop roleplaying games publishing industry can be brilliant at times. In this case, we have Chaosium deserving of a round of applause as they step up big time, put their money where their mouth was and help Nocturnal Media with the release and distribution of the King Arthur Pendragon RPG. Sadly, in 2017 Stewart […]
Get paid to talk D&D! The DMs Guild is hiring a full-time Community Manager
Want to talk about D&D, full time, and get paid for it? The internet’s largest shop for PDF copies of tabletop RPGs is hiring a ‘DMs Guild Community Manager’. Tempted? Pop over to DriveThruRPG/jobs to find out more. The company is One Book Shelf and they own DriveThruRPG, RPGNow, The Storyteller’s Vault which focuses on […]
Wizards of the Coast spent over $500,000 on marketing last year; appoints The Martin Agency to spend more
Wizards of the Coast spent over $500,000 on marketing last year; appoints The Martin Agency to spend more Wizards of the Coast are having a good year. The community liked D&D 5e and Magic: the Gathering is well suited to esports, Twitch and collectables. More than that, a new generation found tabletop roleplaying via programs […]
