Netflix has revealed a sheep-human called N-ko Mei Kurono as their ambassador mascot.
What do you make of Netflix’s branding efforts? I think it’s an interesting case study as experts always talk about the importance of consistency and repetition when it comes to brand.
We might all be familiar with the clunk-clunk of the Netflix logo at the start of show shows, and there’s no doubt Netflix is a massive brand. Netflix Originals, though, has its own inconsistent appearance, morphing in a way I like to match the show it introduces.
Why do they even need a mascot?
Hime and Seisei appear as apps start, and in other interstitial experiences, they appear in online expos and on merch. It’s hard to see the sheep-human lifeform N-ko Mei Kurono do any of this.
Netflix, no doubt, has some clever plans and a need for an ambassador. I look forward to finding out what they are.
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