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Toyota deploys Hatsune Miku; mixed reactions

May 6, 2011 by Andrew Girdwood Leave a Comment

Toyota have called in the virtual popstar from Japan, anime’s very own real-life icon, Hatsune Miku, to help sell the Toyota Corolla.

Filed Under: Music Tagged With: ads

Marvel’s Little Thor ad spoofs Volkswagen’s “The Force”

April 22, 2011 by Andrew Girdwood Leave a Comment

Marvel will have a hit with this advert for Thor. It spoofs the famous Volkswagen “The Force” ad that ran for the Super Bowl and became a huge internet hit. It’s also funny in its own right. If you’ve not seen the original; you’ll still enjoy this. https://www.youtube.com/watch?v=EPNjWWQqWCA What do you think?

Filed Under: Movies Tagged With: ads, darth vader, marvel, Thor

Samsung supports unboxing movement with extreme unboxing

April 21, 2011 by Andrew Girdwood Leave a Comment

You’ll know all about unboxing. It’s when people film the act of taking their latest shiny thing out of the box. Here’s a simple example with the unboxing of Steve Jackson Games’ Zombie Dice. In recent months there’s been a bit of a backlash against unboxing. People suggest it is naff. People hint that unboxing […]

Filed Under: Cool Tech Tagged With: ads, samsung, Steve Jackson Games

When does the digital switch over hit you?

April 20, 2011 by Andrew Girdwood Leave a Comment

The UK is dumping analogue TV. The old signal is actually being switched off. This means you need a digital TV in order to keep watching. Most Geek Native readers in the UK will not be affected by this – if you have a TV at all, rather than watching online, it’ll likely be a […]

Filed Under: TV Tagged With: ads, Sky, Virgin Media

Augmented reality takes shopping to the next level

April 16, 2011 by Andrew Girdwood Leave a Comment

I’m just back from The Gadget Show Live. It was fun but one of the common observations made was that it seemed to lack on future tech. Future tech is out there though. A good example is Tissot’s Augemented Reality window at Harrods in London. There’s an app too. Check out www.tissot.ch/reality to download the […]

Filed Under: Cool Tech Tagged With: ads, Augmented reality

Projection mapping gets even better!

April 6, 2011 by Andrew Girdwood Leave a Comment

Yeah; this is an advert. Yeah; this is an other example of 3D projection mapping. Trust me – it’s worth it. This is projection mapping with a twist and the next two minutes will fly by. I strongly suspect you’ll be impressed. Somewhere in Hyundai’s marketing team there someone is smiling smuggly. They have every […]

Filed Under: Cool Tech Tagged With: ads

Advertising Standards Authority rules that “replay mode” is not “actual gameplay footage”

March 23, 2011 by Andrew Girdwood Leave a Comment

The United Kingdom’s Advertising Standards Authority received complaints over Sony’s TV ad for GT5. The ad featured two men on a sofa about the play the game before cutting to screens from the game showing cars on the tracks and from different angles. Throughout this scene the on-screen text read “Actual gameplay footage”. This triggered […]

Filed Under: Console Tagged With: ads, PlayStation 3, sony

Flying Monsters

March 21, 2011 by Andrew Girdwood Leave a Comment

This video comes from a marketing blog called AdLand.tv. You might well ask why on Earth it’s been reposted here on Geek Native. One word: Monsters. Probably best to let the video show you. The agency who came up with this is Publicis Dallas. I bet one of the creative team is a gamer – […]

Filed Under: TV Tagged With: ads, monsters

Portal 2 TV ad of awesome power

March 18, 2011 by Andrew Girdwood Leave a Comment

As the world gears up for the release of Portal 2 the marketing machine kicks it up a gear. Here’s the story behind the Portal 2 TV ad though. Valve did this themselves rather than bringing in a creative agency. I’m sure they got a media planner and buyer in to work out the schedule […]

Filed Under: Console, PC Tagged With: ads, PlayStation 3, portal 2, valve, Xbox 360

Syfy’s dramatic “V” season 2 ad for the UK

March 17, 2011 by Andrew Girdwood Leave a Comment

Syfy UK are putting money where their mouth is and funding an online ad campaign for the second season of V. At the same time, Blastr – the rebranded Syfy blog – is giving us 7 reasons why V should get a third season. I had written off V as “for the bin”. This may […]

Filed Under: TV Tagged With: ads, syfy

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