I’m just back from The Gadget Show Live. It was fun but one of the common observations made was that it seemed to lack on future tech.
Future tech is out there though. A good example is Tissot’s Augemented Reality window at Harrods in London.
There’s an app too. Check out www.tissot.ch/reality to download the application at home and experience the Tissot Touch collection on your wrist.
I think the great thing about the Tissot example is that it made use of Harrods windows. Every shop has windows. It suggests to me that this sort of technology is not that far away from being used more widely – even if most brands are still playing catchup to Tissot right now.
I was curious to discover whether this sort of augmented reality could be expanded beyond the wrist strap the Tissot tech made sensible use of. In my research I found a whole “magic fitting” room that the US department store Macy’s had installed for a while. This isn’t the same thing as making use of common windows, of course, but certainly suggests augmented reality enhanced shopping is on the way.
Disclaimer: This is a sponsored post.