Dan Ayoub admitted Wizards of the Coast pulled the rug on the OGL. Now, his D&D franchise model relies on outside creators to absorb creative risk.
D&D announces Star Wars crossover for 2027 as Universes Beyond expands
Wizards of the Coast announces an official Star Wars crossover for Dungeons & Dragons coming in 2027 under the Universes Beyond imprint.
The D&D 6 Ownership Crisis: Why you might access, but never own, the next edition
Is D&D 6 moving to a “Live Service” only model? As Wizards of the Coast rebrands to 5.5e and plans the Project Sigil sunset, the era of owning your roleplaying games is under threat.
Dungeons & Dragons pivots to seasonal model as Halo veteran Dan Ayoub takes charge
Wizards of the Coast unveils a new “seasonal” roadmap for D&D in 2026. Discover how the “Ayoub Doctrine” is transforming tabletop gaming into a live-service experience.
One Boss to Rule Them All: D&D adopts franchise model with Halo veteran at the helm
Dan Ayoub’s appointment is a clear indicator of the direction Hasbro envisions for D&D. Before joining Wizards of the Coast in 2022, he spent over a decade at Microsoft, where he was a Studio Head and Executive Producer at 343 Industries, the developer responsible for the Halo franchise.
