Blizzard have put together a wonderfully animated webseries called The Burdens of Shaohao. It is a story from the games’ past, a warning of The Great Sundering and features the last Emperor of the Pandaren has he tries to save his people from destruction.
It’s animated by Laurel Austin and narrated by Winnie the Pooh. I mean; it’s narrated by Jim Cummings who currently voices Winnie the Pooh as well as Tigger. (He also did Minsc from Baldur’s Gate. Boo!).
These days they call this content marketing. This is a great example of it working as I’ve never been more interested in the MMORPG World of Warcraft than I am today.
