Apple has announced an event for September 12th and so the speculation around the iPhone 5 begins. One heated area is NFC (near field communication) and whether the iPhone will support it or not. Lots of people want the feature but some of the best tipped pundits are saying it is unlikely.
This Xperia ad from Sony, called “Unleash your music on the world”, tries to show why one of the next big things will be phones that can smartly beam instructions to other pieces of kit. NFC is a common way to enable that.
In the ad Sony really put the focus on music and features the Xperia NXT.
What’s the band in the new Sony advert? What’s the music in the one-touch Xperia NXT ad? That was my reaction. Fortunately, Shazam solved what a couple of searches could not.
The music is Follow by the Crystal Fighters. Here’s the Spotify embed.
It’s a strange treatment for any song because the ad lets you hear the difference between tinny music coming from the phone (an a Xperia NXT they’re trying to sell to you, at that) compared to when you beam the track into a Sony speaker.
