There’s been nothing but drama about EA’s Bulletstorm. We’ve had Americans says it encourages rape and Germans censor the game. Now we’ve got a short new trailer. Things blow up.
I wonder whether the “Cliffy B” trailer has been designed with TV in mind. It’s short and punchy enough.
I’m still wondering whether EA will be happy with the drama the game has found itself in the centre of. Is this a marketing ploy, a fluke or is it entirely unwanted at EA HQ? What will the marketing agency be thinking?