Asmodee bought games maker Libellud last year and this year, they’re going to war for them.
The purchase brought Dixit into the Asmodee fold and games like Loony Quest, Mysterium, and Dice Forge.
Working with Amazon and filing a case together, it is reported and shown in Court filings that the two companies have named Crazy Leaf and Gig Trading Inc. It’s alleged that they were trying to sell counterfeit copies of Dixit: Daydreams via the Amazon marketplace.
Toy News reports one customer describing their purchase;
…horrible, DULL artwork. T[h]ese are nothing like the original cards. Certainly nothing to daydream about.”
Amazon has refunded the customers involved and closed the sellers’ accounts. Kebharu Smith, director of counterfeit crimes unit at Amazon, said;
If a counterfeiter attempts to take advantage of our customers or partners like Asmodee, our Counterfeit Crimes Unit will hold them accountable through civil litigation or criminal referral to law enforcement”
Amazon uses AI and human investigators to look for fakes. A news release from the retail behemoth noted;
…in 2020, Amazon invested more than $700 million and employed more than 10,000 people to proactively protect its store from fraud, counterfeit, and abuse.”
Céline Bucki, group legal director of Asmodee, also told the press;
The joint lawsuit with Amazon underlines how the protection of our brands is key for Asmodee,
We want to be sure that people will share the joy of playing with their families and friends, with high quality products, that respect creativity and innovation from our teams, and showcase our manufacturing and distribution partners’ quality standards.”
Amazon currently matches several games with searches for Dixit Daydreams.
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