Last year the SciFi channel in the US became the SyFy channel. The fans weren’t that happy but the channel wanted to broaden the group of people it appealed too. Many fans grumbled; one my favourites is this Open Letter to SyFy from marketing guru Roger Wehbe at the Tribble Agency. In it Wehbe complains […]
⏱️ Content Velocity: High velocity: 2 articles published in the span of 8 days.
Syfy Articles - Page 4
For a taste of what's inside, Andrew Girdwood published a piece on 6th January 2010 noting: "Last year the SciFi channel in the US became the SyFy channel. The fans weren’t that happy but the channel...". It also was tagged with Sci-Fi.
Browse the rest of our archive for more Syfy coverage.
SciFi to SyFy – logo rated among ten of the best rebranding in 2009
The blog network Under Consideration runs a brand blog called Brand New. Yeah; clever name – but you’d expect that from a brand blog. This blog discusses whether brands are successfully portraying their identity through the visual stylisation of their logo and other wanky conversational topics like that. Whereas I might have some distaste for […]
