The blog network Under Consideration runs a brand blog called Brand New. Yeah; clever name – but you’d expect that from a brand blog. This blog discusses whether brands are successfully portraying their identity through the visual stylisation of their logo and other wanky conversational topics like that.
Whereas I might have some distaste for this old school style of marketing in today’s digital marketing world I do accept that brands take this very seriously. Pepsi famously paid millions for a new logo. The London 2012 Olympics logo was all over the news and even members of the public chipped in.
Anyway; after giving the rebranding of the Guitar Hero logo (from white to black; work done by Pentagram) the Brand New blog gave the new SyFy logo the number seven slot. The peeps at Proud Creative will be proud.