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Lynx Rise: Oh, that roleplay (sexy)

April 30, 2010 by Andrew Girdwood Leave a Comment

It’s an easy mistake to make. Us geeks sometimes tend to have only one thing on our minds. Lynx (who I think are Ax in the States) think their new Lynx Rise have a solution.…

Filed Under: Geek Stuff Tagged With: ads, branding, rpg

Was V the last program shown on Sci FI UK or the first of SyFy UK?

April 29, 2010 by Andrew Girdwood Leave a Comment

It might just be that V isn’t drawing in the audience numbers in America that it needs in order to survive. Nevertheless, V has a touch of immortality to it in the UK due to key role is played in SyFy’s rebranding.…

Filed Under: Geek Stuff Tagged With: ads, branding, sci-fi, syfy, v

Jinx hops the pond; geek fashion steps up in the UK

April 12, 2010 by Andrew Girdwood Leave a Comment

Jinx is a thriving niche fashion brand. It’s well known among my WoW friends. They’ve got 22 people making geek cred clothes (t-shirts, mainly, or since we’re talking American; tees) in San Diego.…

Filed Under: Geek Stuff Tagged With: branding, fashion

Analytics experts say SyFy rebranding is a success

March 30, 2010 by Andrew Girdwood Leave a Comment

Here in the UK the Sci-Fi channel are running ads to let us know they’ll becoming the SyFy channel. Of course, that’s already happened in the US and we’ve already had news of branding experts calling the channel’s risky tactic a success.…

Filed Under: Geek Stuff Tagged With: ads, branding, syfy

Graphic.ly grows, buys iFanBoy

February 22, 2010 by Andrew Girdwood Leave a Comment

Graphic.ly is making waves in the digital comic world. They’ve bought the popular community site iFanboy. This means that iFanboy will become a division of Graphic.ly and they’ll be integrating it into the iFanboy site.…

Filed Under: Comics Tagged With: branding, graphic.ly

The Adidas goes Star Wars ad

January 15, 2010 by Andrew Girdwood Leave a Comment

I don’t have much time for trainer junkies, or sports wear, or, well, sports in general – but Star Wars! Star Wars is another issue. So far I’ve resisted posting pictures of either Star Wars baseball caps or Star Wars shoes but this Star Wars / adidas Originals TV ad is too good to ignore.…

Filed Under: TV Tagged With: adidas, ads, branding, star wars

Nintendo’s DS TV adverts rated in the top 10 most annoying

January 12, 2010 by Andrew Girdwood Leave a Comment

A survey by TNS for Adwatch has revealed that Nintendo’s TV ad series for the DS is considered to be one of the most annoying on British TV. 25% of all respondents found the series produced by an agency called Karmarama to be irritating.…

Filed Under: TV Tagged With: ads, branding, nintendo, Patrick Stewart

SyFy coming to the UK

January 6, 2010 by Andrew Girdwood 6 Comments

Last year the SciFi channel in the US became the SyFy channel. The fans weren’t that happy but the channel wanted to broaden the group of people it appealed too. Many fans grumbled; one my favourites is this Open Letter to SyFy from marketing guru Roger Wehbe at the Tribble Agency.…

Filed Under: TV Tagged With: branding, sci-fi, syfy

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