League of Legends is doing well with cosplayers. The game’s characters are popular, this creates a fashion and that keeps them popular. Riot Games are savvy and are doing all that they can to keep this going.
I imagine this is why they got in touch with French cosplayer Galuren to invite her to play Darkflame Shyvana. If that’s the case they’ve done well because Galuren herself whisped up coverage at Fashionably Geek herself.
A shoutout to Zaikoor Photography too as they’ve been instrumental in the combined success.