The TV ads which run during the Super Bowl (some sort of ball throwing festival, as far as I understand it) are big business. The Super Bowl attracts the attention of very many eyeballs and so advertisers spend big bucks and showcase their very best campaign messages.
I hereby dub this little fellow as “Volksy Vader”. Respect his powah.
If John Williams’ “The Imperial March” music brings back fond memories you can buy it at iTunes.