Bulletstorm ad mocks Halo ad

Cast your mind back to 2007. It was an era before we had Microsoft Kinect but we still had the Xbox and we still had Halo. In fact, Halo 3 was due out and Microsoft had put together a dramatic and take-me-seriously advert for the game. It was called Believe.

Here’s a reminder:

https://www.youtube.com/watch?v=TXeST0NMtic

Keep that advert fresh in your mind. It’s 4 years later. EA are about to start pushing a game called Bulletstorm. What’s their tactic? To parady Microsoft’s Believe advert with one of their own. Liked the hotdogs. Didn’t like the puke.

What do you think? Tempted by the game? Should EA avoid picking on Halo as that’s not likely to end well for them?