Monsuno monsters are coming

The US’s third largest toy producer Jakks has signed a deal with the Japanese animation giant Dentsu to create an anime TV show based around monsters. It’ll be called Monsuno.

It’s a simple plan. Make the show. Sell the toys.

It’s a formula that’s worked very well in the past but this is Jakks’ first attempt at doing so by itself. The company has, in the past, made the toys for Disney, Nickelodeon and Warner.

Monsuno will feature a group of kids who get hold of ‘reawakened’ DNA from a monster. Combine that with the fact they’ve picked up Mitsuhara Inoue, the CD from Bakugan battle Brawlers, and you get an idea of what the show will be like. Yeah. The target demographic is boys aged from 6 to 11.