This clever dalek cupcake stand is a Lakeland exclusive. What we have here is a cardboard stand that looks like a dalek so it can protect your cupcakes. Alternatively, this is a way to make an out of this Earth impression at your company bake sale!
If you ask me the company is showing the benefits from rebranding from Lakeland Plastic to Lakeland. I think they had a wide range of non-plastic goodies before the rebrand but the name helps remind us all. I think of them as the kitchen gadget company.