Making of Mass Effect 3’s “Take Earth Back” trailer

After The Walking Dead aired on AMC last night, Electronic Arts ran a TV ad for Mass Effect 3. It was called “Take Earth Back” and seems to have been designed to appeal to gamers as well as non-gamers.

If you’ve played the demo then you know you have three options at the start which boil down to: 1) action game (less movie stuff, more gun stuff), roleplaying (choices with some action) and movie mode (where you get to direct the action but don’t have much fighting faff).

Does it remind you at all of HALO’s live action trailer?

The Mass Effect 3 ad was filmed Prague. Chris Ford is the Chief Creative Officer for the San Francisco based arm of Draftfcb but the ad was written by WIll Decher and directed by Reynald Gresset. Agency credits are always awkward and political – so if you deserve a shoutout; leave a comment below. It’s allowed!