The anime Demon Slayer: Kimetsu No Yaiba was a big hit as fans took the mix of emotion and action while the series manages to be familiar and let a little different at the same time.
It’s not a surprise to see some big names take interest. No doubt fans will be happy to see Uniqlo included, the chain at least acknowledges their role in sustainability. And they’ve been a safe pair of hands before with geek culture tie-ins.
Some anime fashion combos blend characters into the t-shirt, making the fabric part and parcel with the background of the illustration. That’s not the Uniqlo approach, not usually. Here we have Demon Slayer art presented as portraits and logos on the clothing, which creates a much higher contrast.
The retailer offers short-sleeve t-shirts for “adult”, women and kids. Adult and women? A translation issue, surely?
Frustratingly it’s not just the cut that’s different, but the designs. The women’s short-sleeves have one pink (of course), one tan, one black and one that breaks the usual pattern to offer a multi-coloured background and a soft contrast design.
- Uniqlo’s Demon Slayer range.
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