The two best ways to promote your Kickstarter on Geek Native are free or for pennies. If you’ve a bit more budget than that then I can introduce you to Gamerati, our ad partners, or we can collaborate on a competition with a kick-ass prize! … cautiously as you’re running a Kickstarter and probably don’t have much time to worry about competitions.
Get in touch if any of the options below tempt you.
Promoting your Kickstarter For Free
Before you Launch! – Geek Native will only blog about a Kickstarter if there’s a way to add value to readers. The post needs to be more than just a sign-post to Kickstarter. The best way to get coverage is to get in touch, before you launch, and collaborate on an exclusive or a teaser.
After you Launch! – Be quick, old news is no news. We still need to work together on a way that Geek Native can add value. Do you have extra art to share? Stretch goals to announce?
Free Preview – Are your rules ready? If you’re making previews available for your Kickstarter this is often an easy way to make a headline that will attract a wider audience. For example; Free preview of Cthulhu Dark
Excitement Poll – If you’re looking to re-engage backers, perhaps to get them to boost their pledges, a poll on Geek Native which is then mentioned in your backer emails is a good idea. Just be aware that polls for Kickstarters that have yet to capture the imagination do not tend to draw many participants. For example; The factions of The Other Side.
Free Advert in the Newsletter! – Each and every day that Geek Native posts new content a digest summary emails newsletter goes out to a small but loyal group of gamers. I don’t feel it is appropriate to charge for the advert-banner space at the bottom of the summary so is given away for free! Warning: This is a popular option and priority is given to Kickstarters run by people already subscribed to the digest or who have backed the site in other ways.
Guest Posts – Many of Geek Native’s readers are here for news, tips and tricks. Positioning your Kickstarter as something that could help, in a non-salesy way, can be great way to reach people who otherwise would have ignored yet-another-Kickstarter post. For example: 10 ways to keep your Commoner or Low powered character alive in Pathfinder. I don’t write this, you do, but we both agree on the headline and direction.
Promoting your Kickstarter For Pennies
Project Wonderful – You can advertise on Geek Native for $0.01 a day with Project Wonderful and other sites for free. This is a self-serve ad platform that is especially popular with online comic books and, to a lesser extent, game sites.
Facebook Boosts – Already have editorial coverage on Geek Native? The blog has some Facebook targeting options that mean a spend of just $10 can boost the Facebook Share of the coverage to many thousands of gamers. I don’t charge for this but do need you to provide the $10 (or more).
Get in touch about your Kickstarter
Rocket art by Stuart Godfrey, Creative Commons