The two best ways to promote your Kickstarter on Geek Native are free or for pennies. If you have a bit more budget than that then I can introduce you to Gamerati, our ad partners, or we can collaborate on a competition with a kick-ass prize! … cautiously as you’re running a Kickstarter and probably don’t have much time to worry about competitions.
Get in touch if any of the options below tempt you.
Promoting your Kickstarter For Free
Before you Launch! – Geek Native will only blog about a Kickstarter if there’s a way to add value to readers. The post needs to be more than just a sign-post to Kickstarter. The best way to get coverage is to get in touch, before you launch, and collaborate on an exclusive or a teaser.
After you Launch! – Be quick, old news is no news. We still need to work together on a way that Geek Native can add value. Do you have extra art to share? Stretch goals to announce?
Discord – There’s a crowdfunding channel on Geek Native’s Discord. It’s there for occasional use. A bigger option is to consider a live event, in which we talk through your plans, and produce a write up for the blog.
Free Preview – Are your rules ready? If you’re making previews available for your Kickstarter this is often an easy way to make a headline that will attract a wider audience. For example; Free preview of Cthulhu Dark
Excitement Poll – If you’re looking to re-engage backers, perhaps to get them to boost their pledges, a poll on Geek Native which is then mentioned in your backer emails is a good idea. Just be aware that polls for Kickstarters that have yet to capture the imagination do not tend to draw many participants. For example; The factions of The Other Side.
Free Advert in the Newsletter! – Each and every day that Geek Native posts new content a digest summary emails newsletter goes out to a small but loyal group of gamers. I don’t feel it is appropriate to charge for the advert-banner space at the bottom of the summary so is given away for free! Warning: This is a popular option and priority is given to Kickstarters run by people already subscribed to the digest or who have backed the site in other ways.
Guest Posts (by invitation only) – Many of Geek Native’s readers are here for news, tips and tricks. Positioning your Kickstarter as something that could help, in a non-salesy way, can be great way to reach people who otherwise would have ignored yet-another-Kickstarter post. For example: 10 ways to keep your Commoner or Low powered character alive in Pathfinder. I don’t write this, you do, but we both agree on the headline and direction.
#SelfPromoteSaturday – Every Saturday (and consistently for weeks when this update was made) the tabletop Twitter community joins in with the hashtag #SelfPromoteSaturday with tweets designed to help you share and find new things. Geek Native does this on the first Saturday of the month. Mention projects here to increase your chances of a retweet.
Promoting your Kickstarter For Cash
Gamerati – The default banner ads on Geek Native are powered by the gaming (tabletop) specialist network Gamerati. If you want ads for your Kickstarter to appear across many targeted sites then consider this solution.
Get in touch about your Kickstarter
Rocket art by Stuart Godfrey, Creative Commons