A brochure from English Heritage, a charity that manages hundreds of monuments, buildings and places in England, suggested the virtual world should be made history and showed a sword piercing a gaming controller.
The organisation has now apologised, recognising that digital and video gaming culture should not be dismissed. English Hertigate said the ad was intended to be a tongue-in-cheek take on a debate among parents but that it missed the mark.
Paul Kilduff-Taylor of Model 7 tweeted a photograph of the brochure.
In the tweet, Kilduff-Taylor noted that there is a huge heritage aspect to games which English Heritage was casually dismissing with the campaign.
Sit Down and Shut Up’s Matt Lees also responded to the tweet, adding;
Only reason I know what that sword is? Games.
The English Hertigate apology came in the way of a tweet response to Paul Kidduff-Taylor.
There was support from the charity, though, with one parent suggesting people just needed to lighten up.
What are your thoughts? Strike up a discussion and leave a comment below.