Hasbro had their earnings call last night and revealed February the 21st will be a big day for Dungeons & Dragons and Magic: The Gathering.
The toy-maker described 2019 as a pivotal year, becoming a more modern company, agile and digitally driven.
Magic: The Gathering’s revenues grew by more than 30%, and Dungeons & Dragons’ revenue grew again for the sixth year in a row. In response, Hasbro has been developing new digital games for both, which have higher profit margins, and the 2020 plans for both games will be announced on the 21st.
It’s not all rosy, though, there’s not much left of Toys “R” Us to help Hasbro with point of sales, and in some regions PoS sales are down.
Despite the games category growing by 6% for the year and higher revenues from D&D, there were overall declines in the Hasbro Gaming Portfolio.
Hasbro has also been spending money on Magic: The Gathering and D&D digital which has resulted in a decline in adjusted operating profit.
Brian D. Goldner, chairman and CEO of Hasbro (powerful person) said;
We delivered compelling gaming experiences, led by the work of our teams at Wizards of the Coast. Our positive results to date have us on plan to double Wizards of the Coast coast revenues over five years from 2018 to 2023.
- Hasbro has recorded 1.8 billion games played of Magic Arena, which is boosted by a 72% growth in new players.
- On average, Magic players spend 8 hours a week playing Magic Arena.
- There’s been a growth of 43% of Magic streaming hours.
- Magic Arena is a top 20 Twitch game.
- 150 million hours of Hasbro’s D&D content has been viewed on Twitch and YouTube; that’s up nearly 50%.
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