Activision-Blizzard’s bankers will be happy. The folks at ITworld have done some maths and figure the new Celestial Mount could be earning the World of Warcraft owners up to $2.5m each and every hour.
This is due to two basic rules; high price and high demand.
How high is the price? The Celestial Mount costs a hefty $25. As you might expect this certainly put the cat among the pigeons. Yet, as a gamer, I know there’s also an attraction is owning something of value, of significance and especially if it’s rare.
There’s certainly for it. The unofficial WoW blog estimates the download queue was easily at the 80,000 mark. Some users suggest that that reached as high as 130,000 and with a seven hour download wait.
What’s so special about it? This is the first pet you can do something with – you can ride it.
Activision-Blizzard do admit that they had to limit the purchase process in order to protect their servers.