There’s a daily deal section in the top navigation in most versions of Amazon. In the States, on Amazon.com, that link takes you to a URL with ‘goldbox’ in it, and the <title> tag of the page says ‘Gold Box. I can see why the daily sales have become known as gold box sales. Maybe Amazon even refers to the daily deals as ‘Gold Box’ in their marketing in the States, they don’t use the phrase here in the UK.
Today there’s a large section of board games at 40% off. Is this timed for Gen Con? Or an algorithmic reaction to the event?
There’s a knack to navigating the gold box. First, you get to it by clicking on ‘Today’s Deals’ in the strip where you’ll find your browsing history and gift cards.
Next, you need to make use of the lefthand side navigation to filter your results to ‘Toys & Games’. You may need to click a ‘See More’ link at the bottom of the list to make this visible.
This step is only needed to make it easier to find the board game link, so if you’ve already spotted the 40% off board games mention at this point, you can skip this stage. Or, if you’re curious about what else Amazon has in today’s flash sale, you might want to browse around here.
The final step required before unleashing your Ranger-like deal hunting skills is to find a board game in the toys section. When there’s a lot of similar goods in the sale, like today with board games, then under the price bracket you’ll find a hyperlink that reads ‘Up to $05 off select board games’. That’s the boy. Click it.
And you’re there. Happy shopping.
If anyone spots a board game that at the discounted price that might be worth shipping to Europe (i.e., isn’t typically found in Europe) then do us all a favour and holla in the comments below. Thank you.