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It might be cool to be Mark Millar right now. It might be very cool to be Mark Miller given that the Kick-Ass movie is about to come out and it looks like it’ll rock.
Well to be fair, if Pepsi branded their new drink “like Coke, but better”, you wouldn't expect Coke to take it lying down. In fact, given Millar's love of column inches and acknowledgement his DC bridges were burnt, I wouldn't be surprised if he wasn't counting on it.