I was sitting in a room of WoW players when I asked about the latest ad campaign. “Have you seen it?” I asked, “Seen it? I’m living it,” came one reply.
Check out the video yourself but be aware that this is actually happening in game. As another WoWer said; this is an odd move in for a game where one of the main attractions is self expression through customisation – why allow people to “steal” this?