Electric City is a sci-fi animation by Tom Hanks. It’s about 90 minutes long and the PR for it says it’s full of action and sci-fi adventure. Tom Hanks has been working on it for a while.
It’s a future of rubble – expect in the Electric City, which survives beyond the end of the world as we know it and as a bastion of security and peace. All is not what it seems at the Electric City though, secret police, murder and violence haunt the back allies. The story is designed to raise questions about today’s values and way of life. As many good sci-fi films and animations do.
There’s a twist. Electric City will air in clips on Yahoo; each one only about three of four minutes long. There’s a total of 20 slices. It’s a first for Yahoo who will be bringing this digital content to the web as well as mobile platforms. Yahoo are promising to spice up engagement by;
- Engage members of their social network in discussions and debates about societal themes, events and characters and/or join the larger “Electric City” community discussion
- Dig deeper into character back-stories and learn about the all-star cast behind the characters’ voices
- Navigate non-linearly and learn more about the world of “Electric City” through a 3-D interactive map
- Watch exclusive behind-the-scenes footage
- Post reactions and commentary directly to Facebook & Twitter
- Engage in casual games and other content related to the series
- Purchase episodes and related apps from a number of partners including Amazon and iTunes
So, what do you think – a good move by Yahoo and and Tom Hanks’ Playtone? Or could they have done better?