DreamWorks has a clever viral ad for Shaun Levy’s movie about robot boxing. The Real Steel site was originally locked down with visitors needing to work out access codes in order to navigate it. It now seems to be open to all.
The movie features Hugh Jackman as washed-up fighter Charlie Kenton who lost his chance to be a champion when the robots took over the boxing ring and the crowd’s interest. He’s forced to team up with his estranged son played by Dakota Goyo as the movie unfolds and is given a chance at something of a comeback.
Just in case you need the codes, here they are:
Codes: 3b1e3b2ab, 1e1c3e4aa, dac21bd3b, ed124a2c2, 143e3134a, d4ad1db32, 3234ca14d, 1e4414ca2, de3e13bcb, 3eb33bc24, ecb4dbc33, 2d13a4e43
The site is live at the that-must-have-been-expensive domain name WRB.com. I can’t imagine how much they payed for a three letter domain name in this day and age. To me this strongly suggests computer games and something of a (hoped for) franchise coming.