Xbox has just dropped a new trailer directed by David Fincher and Romain Chassaing, called Wake Up, that comes with the tagline: “Wake up the human side”.
Described as “a wonderfully off-beat fairy tale”, the ad focuses on a rat called Horatio who rediscovers his humanity via the pure joy of gaming.
Here’s the official description:
We follow Horatio through a day in the rat race: a packed commute, the drudgery of the office, a rushed lunch at his desk. The mundanity is interrupted by glimpses of mysterious gamers—the only humans we see amongst the rats.
After a long day, Horatio powers on his Xbox on his Samsung OLED TV and connects with his friends. A much-needed dose of fun transforms him into the human he always was.
Check out the trailer below – it’s actually quite a charming wee watch:
What do you think of this new Xbox ad – worth involving Fincher for? Comment your thoughts below, and let’s start the conversation.
