Toy blog The Toy Zone has been crunching search frequencies.
Yeah, I know it’s a flawed metric, but it does give the site another chance to reuse its map assets.
We’ve family board games, which I guess is a category code for ‘fairly big’, but given we’re looking at mass popularity, that’s fair enough. As we’ll see later, The Toy Zone has looked at other groups, such as superheroes, superhero toys and video games.
The most popular board games by country
The most popular video game consoles by country
The most popular TV toys by country
The most popular 90s toys by country
The most popular classic toys by country
The most popular dolls by country
The most popular building construction toys
What does all this mean? It means another map. We can also chart the overall winners.
The most popular toys by country overall
Is all this kid stuff? Not exclusively, The Toy Zone cites a The Hustle article that claims 58% of adult Americans have bought a toy for themselves.
Via The Toy Zone’s favourite toys by country.
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