Shoe blog The Sole Supplier hasn’t just recognised the overlap of geek influence and trainers but has gone big on it. The fashion site has launched The Sole Concept.
The Sole Concept is a hub devoted to concept shoes. We’ve seen some of this already from The Sole Supplier with their superhero shoes, another pop-culture nod.
Now, they’ve done gaming consoles, and since it’s GameCube’s 20th anniversary, they’ve included that purple console too.
It’s not just nostalgia. The stats say this is savvy marketing from the site. They’ve been looking at, and have shared, some search trend information.
| Position | Search terms related to | Trend increase |
|---|---|---|
| 1 | Retro gaming | +1,743% |
| 2 | SEGA Dreamcast | +473% |
| 3 | Nintendo 64 | +235% |
| 4 | Nintendo GameCube | +188% |
| 5 | Nintendo SNES | +175% |
| 6 | SEGA Mastersystem | +110% |
| 7 | PlayStation Classic | +104% |
For the phrase “retro gaming revival”, The Sole Supplier says searches are up 2,500%, but I presume before the revival, there were no searches at all. Nevertheless, the jump of 1,743% for “retro gaming” is impressive.
Here are the shoes…
Concept Dreamcast x EU Adidas
Concept Dreamcast x US Nike Jordan 1
Concept GameCube x Nike Air Jordan 4
Concept PlayStation x Classic Adidas
Concept SEGA Master System x Nike Air Max
Concept SNES x EU Adidas Superstars
Concept SNES x US Nike Air
Concept Super Nintendo 64 x Nike Dunks
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