Deep in some story on the BBC about men in shorts kicking balls are some handy Doctor Who viewing stats.
Amid the excitement in South Africa, the final episode in the current series of Doctor Who had only moderate success.
Saturday’s series finale was seen by an average of 5.1 million people – down on the 8 million who watched new Doctor Matt Smith‘s debut in April.
It was also less than half the audience who tuned in to watch former Doctor David Tennant‘s final episode on New Year’s Day.
Where to start – I don’t think it’s surprising that the dratted football has depressed viewing figures. People were out drowning their sorrows.
I actually think a 5.1 million showing for Matt Smith’s first season as Doctor Who compares very well to the 10 million, during a New Year’s Day special final season.
It’s not just that David Tennant had years to build up his following. It’s also because the New Year special was widely trailled and shown at a time when people had time off work.
What do you think?
Hit us up with some intelligent observations in the comment box below.