Diamondsteel is a rare thing; a Scottish comic book publisher. They’ve sold over 15,000 graphic novels in the UK. They are best known for Saltire, a big, blue, Scottish superhero that looks like the national flag. Mean City is something else entirely; a crime thriller. They’re asking for £1,000 and you can follow the progress of their campaign.
At the time of writing Diamondsteel have over 50 backers and just under £500 in the pot. There’s 21 days to go and so progress looks good.
Nearly £500 from 50 people might suggest the pledges are coming in at at around £10 a pop. Nope, here we have mean, median and mode in action. The most popular pledge tier, Hair of the Dog, costs only £4 and gets you a PDF and a physical copy (signed) of Mean City Episode One and an artist signed print of the cover art. This is an early bird option, though, with only 3 days left on the clock.
Between Hair of the Dog and ‘In the Club’ at £10 there are two more – including the £8 ‘Neon Jungle’ tier you’ll have to pick up if you miss the early bird. If you stretch to £10 you’ll also pick up a set of exclusive postcards from Mean City. For the Diamondsteel loyalists the tiers go all the way up to £250.
Let’s look at the stretch goals; £1,200 unlock Calamity Malice bookmarks, £1,500 add Calamity Malice badges, £2,000 for keyrings, £3,000 for prints and if they get to £5,000 there will be an extra one shot 6-paged Calamity Malice digital comic. Calamity Malice is the vigilante staling the streets and who stars in the comic alongside debt collectors Jaxx and Nello.
I’m not clear how you actually get these stretch goals delivered to you, though. Higher tier levels give you t-shirts and other cool stuff but I don’t see a mention of these Calamity Malice goodies. This probably means they’ll be available as add-ons later, for separate purchase, which is a safe way for the publisher to do it.