I love those little LEGO plastic bricks. I do.
Greenpeace points out a problem. To help make those LEGO blocks the company has partnered with Shell. Greenpeace isn’t happy about Shell drilling the Artic for oil.
To make their point Greenpeace (who are outstandingly good at digital marketing) commissioned a video. This video has the artic built out of LEGO and features characters from the LEGO Movie, from Game of Thrones (you know; to get geek attention from Beyond the Wall) and even Santa Claus.
Does this give you cause for concern? Make you rethink LEGO? Want LEGO to step away from Shell?
You can read Greenpeace’s side of the story on their site.