I think it’s safe to say that it can be pretty hard to create TV worthy ads for any roleplaying (or related) game. Even the best attempts can come across as cheesy.
Computer game companies, I think, have had the most success and they’ve done this by simply tapping into the games themselves and letting their atmosphere and action speak for themselves. That’s much harder for companies like Wizards of the Coast who have games that rely rather more on our imagination.
However, Wizards do have the Magic: The Gathering computer game franchies in the form of Duels of the Planeswalkers. The company has announced Duels of the Planeswalkers 2013. It’ll be out for Xbox Live, PSN, the PC and the iPad. I suspect it’s the iPad that’ll add some serious mojo to the player base.
How well have they done with this advert? I think Wizards and their agency deserve a lot of credit for this one. It’s not cheesy. It works. Do you agree?