Crunchyroll has launched a new line of anime-inspired football shirts just days before the FIFA World Cup 2026 Final. The streaming company released designs based on the popular shows Solo Leveling and Jujutsu Kaisen on 17 July. Available directly through Amazon, the shirts cost £69.99 and come in sizes ranging from small to extra large.
The marketing push aims to bring together anime enthusiasts and football fans ahead of the tournament’s conclusion in North America. However, the timing of the release raises logistical questions. Launching a physical product just two days before the Sunday final makes it highly unlikely that UK shoppers will receive their orders in time to wear them for the actual match. Although, if you order today (17th) you might get one before it sells out and in time for the final.
Promotional photographs of the collection reveal a prominent logo for Admiral, the historic British sportswear manufacturer. Admiral is a legacy brand that reshaped sports merchandising; founded in Leicester in 1914 as an underwear manufacturer, the company eventually supplied the Royal Navy, which inspired its name and logo. In the 1970s, Admiral effectively invented the modern replica football kit market, striking groundbreaking deals to brand shirts for Leeds United and the England national team.
The two featured shows, Solo Leveling and Jujutsu Kaisen, are current heavyweights for Crunchyroll. Solo Leveling, an adaptation of a Korean webtoon, recently surpassed one million user ratings on the streaming platform, cementing its status as a top performer. It sits alongside Jujutsu Kaisen, a dark fantasy series that has consistently dominated viewership charts and built a significant global audience since its premiere.
Despite the manufacturer’s rich history, the official announcement makes no mention of a partnership or manufacturing deal with Admiral. It remains unclear if this is a limited-edition capsule collection or a permanent addition to Crunchyroll’s merchandise lineup. The unusual timing and uncredited collaboration prompt a broader question. Has this been a different World Cup, or are geeks getting bored with football? The crossover merchandise highlights a growing trend of matching entertainment properties with mainstream sporting events, even if the retail execution leaves a few questions unanswered.
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As independent geek news, we have published 12 articles on Solo Leveling.
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