Today Nokia took the wrappers off their survival plan – the new set of Windows phones. They announced two; the Lumia 710 and the Lumia 800.
The Lumia 710 is designed to be an entry level smartphone. We’re talking 1.4Ghz processor, 3.7 inch WVGA screen, 5 megapixel camera and 8GB on internal storage with microSD for boosting that.
The Lumia 800 is the bigger beast. 3.7 inches again, a.4GHz processor, 8 megapizel camera with a Carl Zeiss lens and 16GB of onboard storage (no microSD).
If you’re familiar with the Nokia naming conventions then you’ll win no prizes for predicting a Lumia 900. We’re all doing it.
Nokia also announced surival plan B today. Very wise. Plan B comes in the form of Asha. That’s the Hindi word for “hope”. The Asha range are four new Symbian handsets designed to be smartphone-ish and affordable for youngers in emerging markets. Let’s just ignore the fact that Nokia seem to be linking Hindi to emerging markets there. Nokia’s best markets are where people still accept feature phones. It makes total sense for them to protect that marketshare by winning the early smartphone wars too.