Norton by Symantec via Captain America

I can’t decide whether this is what we call “branded content” in marketing land. Sure; it’s clearly Norton branded and it’s clearly content but this isn’t Norton’s content.

Wht Norton have done is wrap themselves into a behind the scenes look at the Captain America movie. I imagine the thinking is as straight forward as Captain America has a shield; Norton is like a shield.

Does it work for you? Or is Norton still too slow and sluggish for a clever piece of brand takeover to make you reconsider them?