Rave Reviews have gone a bit negative and melodramatic in their latest outreach-content piece.
The review site has data mined Twitter to see which gaming brands people complain about the most. That’s what they’re calling hate.
In fact, they’ve done for brands in general, and you can see the results here but gaming gets a section all of its own.
When you do the maths and tally up all 23 countries included in the “world” survey, you’ll find Ubisoft, they of Assassins Creed and Far Cry, comes top of the hate list. That said, it’s Game Freak that tops out in English speaking countries like the UK, Canada, Australia and the United States.
If you’re curious, there are some further “most hated” stats that might grab your attention.
Microsoft does poorly by doing well in the “most hated tech brand”.
Tech brands, as a rule, don’t do well. If you look at “most hated brand in every country”, then you’ll see Sony, Microsoft, YouTube, PayPal, Vodafone, Facebook and Amazon all over the place.
If you’re curious about the tech that dug the dirt on these tech brands, Rave Reviews used a language analysis tool called SentiStrength. As the name suggests, this software uses Twitter’s API to access content and tries to gauge the sentiment.
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