The independent tabletop retailer Loaded Dice, based in Barry, South Wales, has officially launched its Mother of Army Builders (MOAB) service. This specialised procurement system is designed to bypass the “stock-out frustration” common in the industry by offering hobbyists a direct pipeline to the entire available Warhammer 40,000 range.
To celebrate the launch, Loaded Dice has announced a special promotion for April. Every MOAB purchase made during the month will be entered into a prize draw, with one winner receiving their entire army for free, up to a value of £300. This move marks a significant pivot for the retailer, moving from a traditional “on-the-shelf” model to a high-value concierge service for the wargaming community.
The Strategic Wait: Precision Over Proximity
The MOAB service addresses a growing issue within the hobby: the “fragmented basket.” As Games Workshop continues to report record profits alongside supply chain volatility, hobbyists often find themselves shopping across multiple stores just to complete a single detachment. Loaded Dice has responded by creating a bespoke procurement hub.
Items under the MOAB banner are not held in local stock but are ordered on demand specifically for the customer. While this introduces a delivery lead time of two to four weeks, it guarantees that the hobbyist gets exactly what they need rather than settling for what is “close enough.” In an era of increasing price points for Warhammer 40,000 kits, the ability to build a list with expert precision ensures that no part of a hobby budget is wasted on placeholder units.
How the MOAB Process Works
The process is designed to act as a “bundle builder” for both new recruits and veteran commanders. Users access the MOAB collection online, where the full range of available Warhammer 40,000 factions, from Space Marines to the latest Xenos threats, is laid out for selection.
- Selection: Customers pick their specific units. Unlike traditional bundles, there is no minimum requirement; users can bundle multiple kits to save money or order a single elusive character.
- Financial Buffer: At checkout, the “financial shock” of starting a new army is mitigated. Loaded Dice has integrated PayPal, Klarna, and Clearpay, allowing the cost of a £300 army to be spread over several months. This contrast effectively turns the four-week wait into a “budget-neutral” planning phase.
- Procurement: Once the order is placed, the team in Barry, led by founder Graham Scutt, secures the kits directly. This bespoke model ensures that the retailer isn’t restricted by shelf space, but by the actual availability of the manufacturer’s global catalogue.
- Flexible Fulfilment: Customers can choose “Split Delivery” to receive units as they arrive at the hub (for a small additional fee) or “One Delivery” to receive their entire force in a single shipment.
From Analytics to Army Building
The evolution of Loaded Dice into a service-oriented retailer reflects its founder’s analytical background. Graham Scutt, an RAF veteran, has previously gained attention in the community for his data-driven approach to gaming, including research into “Argument Impact Scores” in board games and preparations for Warhammer 40,000 11th Edition.
By acting as a dedicated intermediary, Loaded Dice is banking on the idea that the “perfect army” is worth the wait. With the added incentive of the April prize draw, the MOAB service is positioned as a strategic choice for those looking to build their next major project with both financial and tactical foresight.
