Sneak Energy, the Manchester-based caffeine disruptor, has announced a formal collaboration with Marvel Television to celebrate the upcoming second season of Daredevil: Born Again. The partnership introduces two limited-edition products: a returning Black Cherry & Vanilla energy tub and a new Strawberry Punch can, both designed to coincide with the show’s premiere on Disney+ on 25 March.
The collaboration marks a significant milestone in the brand’s evolution from a scrappy direct-to-consumer start-up to a global player capable of securing Disney-tier intellectual property. While the products are framed as “street-level” justice in a can, the scale of the deal suggests that Sneak has moved well beyond its indie roots, stepping firmly into the corporate landscape occupied by the industry giants it once lampooned.
It is a poorly kept secret in the industry that the editor of Geek Native is essentially powered by this specific brand. If the quality of our coverage of roleplaying games fluctuates, it is usually because the delivery driver was late. However, even as brand loyalists, we must ask: what would the “old” Sneak have thought of this?
Before the 2021 majority-stake acquisition by True Capital, Sneak founders Jonny Teeling and Will Peirce cultivated an image of “the underdog.” Their marketing was a middle finger to the “sugary junk” of Monster and Red Bull. Now, by partnering with the biggest media machine on the planet, Sneak is no longer the vigilante hiding in the kitchen; they are the high-tech tower on the skyline.
The product lineup itself offers a thematic nod to this transition. The Black Cherry & Vanilla flavour is “Born Again”, a returning fan favourite, but it is being released in a 20-serving tub. This smaller format, while more accessible in price, offers half the value of the original 40-serving tubs that built the brand’s reputation for disruption.
Furthermore, the Strawberry Punch cans are heading to “select retailers.” This move into physical shelf space is the ultimate “Avengers-level” play. It pits Sneak directly against its rivals in the frantic environment of high-street retail, moving away from the curated “Sneak Army” community and into the mass market.
Sneak, in a statement regarding the Black Cherry & Vanilla flavour, said,
Built in the dark, this Black Cherry and Vanilla combo is sweet… but certainly not innocent. The dark, sharp cherry hits first, with an almost dangerous Vanilla finish to smooth things out. Zero sugar, no mercy.”
For fans of roleplaying games looking for a late-night session boost, the question remains whether this scale-up dilutes the rebel spirit of the brand. Is Sneak still the Matt Murdock of energy drinks, scrappy, bruised, and fighting for the little guy, or have they finally put on the corporate suit of Wilson Fisk? Regardless of the answer, the editor will likely be first in the queue when the shop opens on 18 March.
As independent geek news, we have published 10 articles on sneak.
Latest entry: March 2026
