In a move that feels pointedly on-brand for a post-apocalyptic franchise, the German “smart food” company yfood has launched a limited-edition collection in collaboration with Fallout.
The range features six core flavours, each adorned with iconic imagery from the Bethesda series, and is now appearing on shelves in major British retailers, including Tesco and Sainsbury’s.
The partnership brings Classic Choco, Smooth Vanilla, Fresh Berry, Happy Banana, Heavenly Hazelnut, and Cold Brew Coffee into the Vault-Tec aesthetic. While the Fallout universe is famous for its questionable nutritional staples like BlamCo Brand Mac & Cheese or the radioactive Nuka-Cola, yfood positions itself as a nutritionally complete alternative for the time-poor gamer.
The irony of a meal-replacement brand, often marketed as a solution for those too busy or “efficient” to eat traditional meals, teaming up with a franchise that satirises hyper-corporate consumerism is notable. In the Fallout lore, pre-war corporations often prioritised branding and shelf-life over the well-being of the populace, a theme that resonates with yfood’s focus on lab-balanced nutrients and synthetic efficiency.
For fans of the series, the draw is largely aesthetic. The bottles feature the Prime TV show characters now synonymous with the wasteland. This isn’t yfood’s first foray into the gaming world, having previously secured partnerships with titles like Genshin Impact, suggesting the brand sees the “geek” demographic as a primary market for its drinkable meals.
The collection is available now, and for those looking to stock their own personal bunkers, online orders are being fulfilled through the official yfood website alongside the supermarket rollout and (unsurprisingly) at Amazon.
