In a move that feels like an early April Fool’s prank but is, in fact, a multi-year global partnership, LEGO and Crocs have unveiled their first collaboration: the Brick Clog. Moving away from the typical curved silhouette of the footwear brand, this new design effectively encases the foot in a bright red, rectangular block modelled after the iconic 2×2 brick.
The partnership, which was officially confirmed this weekend, aims to blend LEGO’s creative heritage with Crocs’ reputation for “unordinary” footwear. While LEGO has previously dabbled in the lifestyle market with brands like Adidas and Levi’s, this marks a significant shift toward “meme-fashion” collectables.
Designed for the Shelf, Not the Street
The Brick Clog features four oversized studs on top, each stamped with the LEGO logo, and an outsole that resembles the underside of a building plate. However, the brands are remarkably candid about the product’s practicality. Official descriptions note that the shoes are “not intended for all-day wear,” suggesting they are better suited for collectors or short-burst social media stunts than for navigating a hobby shop or convention floor.
The initial release is limited to a single “Bright Red” colourway and includes a matching LEGO minifigure. In a meta-twist, the minifigure comes equipped with its own set of miniature clogs, which, on a 1:1 scale, are actually just standard 1×1 and 1×2 plates.
The Cost of Stepping on Bricks
The pricing structure for the Brick Clog has already sparked confusion and criticism within the community. While the official press release suggests a retail price of £149.99 ($149.99), the LEGO website currently lists the items at a staggering £199.99 in the UK.
For the price of one pair of these clogs, a hobbyist could alternatively purchase high-end sets like the Tudor Corner or the Star Wars TIE Interceptor. The significant markup over standard Crocs (which typically retail between £35 and £50) firmly positions these as a high-end curiosity for the “eccentric fashion” demographic rather than a mass-market accessory.
Future Drops
This red brick is merely the first step. The multi-year deal is expected to produce a wide range of Jibbitz charms (the small decorative plugs for standard clogs) and further footwear designs for both children and adults throughout 2026. A second major product drop is already scheduled for the spring.
The Brick Clog is set for a global release on 16 February 2026 and will be available through LEGO.com and Crocs.com.
