At the start of the year Geek Native blogged Games Workshop’s £2.5m dip. This was a surprise because the company had seemed to turn their finances around.
The news also took a somewhat bizarre twist when Mark Wells, Games Workshop CEO, seemed to suggest that problems over Christmas were due to rookie staff. In order to push costs down the company had fired some senior staff and during the Christmas rush the rookies who survived the cuts did not perform as well.
There’s been some good news since. In particular, Games Workshop signed a full 6 year deal with Warner for LotR and The Hobbit. Can you imagine what loosing Lord of the Rings would do to the UK firm’s finances?
Now Games Workshop has announced their pre-tax profits will e more than expected. Shares rose by about 13% on the news despite trading conditions still being challenging.
Interest in Games Workshop IP remains high. Last week, the company pubished a YouTube video to showcase their latest Tomb Kings book and within a few days that had reached nearly 30,000 views.