I’m a little late in sharing the SVOD market share data in Q1 2023 from JustWatch. I think it’s better late than never because while I’m considering cutting back on streaming platforms as the cost of living crisis rumbles on and I watch less TV, I can see that some channels are growing.
In particular, the US data shows that Paramount+ had a good start to the year and has overtaken Apple TV+. Meanwhile, HBO Max, which isn’t a contender in the UK, maybe edging Disney.
SVOD US market shares in Q1 2023
![SVOD US market shares in Q1 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211059/us-Q1-Streaming-services-marketshare-infographic-2023-14.jpg?strip=all&lossy=1&sharp=1&ssl=1)
US market share development in 2023
![US market share development in 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211556/us-Q1-Streaming-services-marketshare-infographic-2023-13.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Since the beginning of the year, HBO Max has outpaced a stagnant Disney+ and gained +1% of the market share. Apple TV+ and Paramount+ are two rising midfielders, while Disney+ has lost the most ground since January. Paramount+ has been more successful than Apple TV+ so far. In Q1, Prime Video and Netflix remained the two most popular streaming services.
SVOD Canadian market shares in Q1 2023
![SVOD Canadian market shares in Q1 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211613/ca-q1-streaming-pie-chart-2023.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Netflix and Prime Video, Canada’s two streaming market leaders, are separated by only a 2% margin. With a 2% deficit, Apple TV+ is desperately trying to catch up to Paramount+.
Canadian market share development in 2023
![Canadian market share development in 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211645/ca-q1-streaming-bar-chart-2023.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Since the beginning of the year, Paramount+ has increased by 2%, demonstrating significant growth. Both Disney+ and Crave saw increases of 1% in market share; however, Apple TV+ saw a decline of 1% during the same period.
UK SVOD market shares in Q1 2023
![UK SVOD market shares in Q1 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211701/uk-q1-streaming-pie-chart-2023.jpg?strip=all&lossy=1&sharp=1&ssl=1)
In the United Kingdom, Netflix is still preferred over Prime Video, which comes in at a distant second. Disney+ has a comfortable third-place finish, 14% ahead of NowTV in fifth. Paramount+ is expanding rapidly and has surpassed AppleTV+ in subscriber numbers.
UK market share development in 2023
![UK market share development in 2023](https://images-geeknative-com.exactdn.com/wp-content/uploads/2023/04/30211713/uk-q1-streaming-bar-chart-2023.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Paramount+ grew by a quarter, moving it into fifth place, above Apple TV+, and rapidly approaching NowTV. While Prime Video gained 1% in Q1 and Netflix and Disney lost 1%, the gap between the most prominent and mid-sized players widened.
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I simply hate to see how the market fragmented itself. Netflix was great because it was cheap. But if I need 7 accounts to see things, it’s not cheap anymore. So instead of attracting customers, they are driving us away.