Sky Castle, the Los Angeles-based toy company, has announced a partnership with Minecraft to bring the video game’s blocky universe to its Sticki Rolls product line.
The licensing deal will see the creation of the Sticki Rolls Minecraft Collection, a range of wearable, collectable sticker bracelets scheduled for release in Autumn 2026.
While Sticki Rolls has previously focused on a “female tween” demographic, this collaboration marks a strategic pivot for the brand. By tapping into Minecraft, the best-selling video game of all time, Sky Castle aims to broaden its appeal to include fans of all genders and ages who engage with the franchise.
The upcoming collection attempts to translate the game’s digital resource-gathering into a physical format. The line will include Sticki Roll Capsules, backpack clips, and the first licensed “Sticki Book”. Sky Castle has stated the series will feature over 600 unique stickers depicting well-known in-game assets, including mobs, tools, armour, and the Loot Boxes mechanic.
Lev Nelson, CEO of Sky Castle, described the partnership as a way to merge on-screen creativity with tangible play.
Minecraft isn’t just a game — it’s a cultural phenomenon that sparks creativity around the world. By bringing the Digital world of Minecraft into Sticki Rolls wearable, collectible sticker bands, we’re opening up an entirely new way to interact with the game. It’s about taking the magic of Minecraft off the screen and letting kids create their own stories in the real world.”
For Minecraft, this partnership adds to an already distinct merchandising portfolio that ranges from Lego construction sets to high-end apparel. For Sky Castle, it represents an attempt to capture the “collector” impulse inherent in the game’s survival mode and apply it to their adhesive accessory line.
The Sticki Rolls Minecraft Collection is expected to launch in the United States and select international markets in late 2026.
Until the new collection drops, fans can find existing Minecraft construction sets at Lego, or browse a wide range of merchandise at Zavvi. The current range of non-licensed Sticki Rolls is available via Amazon.
