The Toy Zone started with categories from the Toy Association and Wikipedia. They then cross-referenced that with other popular lists to produce a macro picture.
The Toy Zone Collectable site have turned iconic fictional pets, geek culture critters, into all-colour Tamagotchi.
You can now pick up official Halo Nerf guns like the Mangler Dart Blaster or Needler, and one lucky person will get one for free and paid to play with it. Er, test it.