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Three words…Creepy. As. Hell.
OK, the Smilers are largely superfluous to the plot – what's the particular point with that style of clown face? There has to be some post-modern referencing going on, surely. But to what? The awful _Killer Clowns From Outer Space_ movie? I get the Star Wars reference but I've really missed the Smiler one….
ok i admit there creepy!
But i have only one question…
and that is…
if the smiler has a smile on one side and a normal angry face on the other, then where does the really pissed off one come from! Or does it just change while you cant see it?
I think it changes when we can't see it. It would be simple enough to design the Smiler so it could “hold” three faces. I think they left it looking like there would only be two – so you got an even bigger surprise and the sense of “that shouldn't be there!” when the third face snapped around.