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I think it’ll be good, but it’s the biggest move from the established universe they’ve done since Thor, and none of the characters are household names. I can understand the nerves.
walstafa So you think the long trailers are there to help people understand the film before they see it?
AndrewGirdwood Yeah, I think they’re trying to get a buzz out that says “Trust us, we’ve got this!” The International trailer opened with “From the studio that gave you Iron Man, Avengers Assemble and Thor – The Dark World”.
This movie is probably the gutsiest roll of the dice they’ve done yet and their first piece of promotion for it (that weird post-credit thing after The Dark World) didn’t do the best job of whetting people’s appetites for the concept. I genuinely hope this works out, or they could just retreat to doing Avengers-verse sequels until their stars contracts expire.