A survey by TNS for Adwatch has revealed that Nintendo’s TV ad series for the DS is considered to be one of the most annoying on British TV. 25% of all respondents found the series produced by an agency called Karmarama to be irritating.
One of the TV slots featured Star Trek actor and British hero Patrick Stewart and Julie Walters.
Nintendo came 9th equal on the list.
| Rank | Brand | Agency | % |
| 1 | Gocompare.com | In-house | 56 |
| 2= | Cash4Gold | Brian Buckley, Hungry Man Productions | 46 |
| 2= | Glade Touch ‘n’ Fresh | Draftfcb Argentina | 46 |
| 4 | Swiftcover | MWO | 40 |
| 5 | Confused.com | In-house | 38 |
| 6 | 118 247 | Rapier | 34 |
| 7= | Churchill | WCRS | 32 |
| 7= | Webuyanycar.com | In-house | 32 |
| 9= | Nintendo | Karmarama | 25 |
| 9= | Country Life | Grey London | 25 |
| 11 | McDonald’s | Leo Burnett | 24 |
| 12 | Kingsmill | M&C Saatchi | 22 |
| 13 | BT | Abbott Mead Vickers BBDO | 21 |
| 14 | Gillette | BBDO New York | 20 |
| 15= | T-Mobile | Saatchi & Saatchi | 18 |
| 15= | Peugeot | Euro RSCG London | 18 |
| 15= | Dolmio | Proximity London | 18 |
| 18 | Orange (Monkey) | Fallon London | 15 |
| 19= | Greggs | Propaganda | 14 |
| 19= | Tesco | The Red Brick Road | 14 |
| 21 | Holland & Barrett | WCRS | 13 |
| 22 | Pampers | Saatchi & Saatchi | 11 |
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